Facebook Buys GIPHY
The Facebook post said that the company had been in talks with several companies about buying the platform for some time, but that it decided on Axios as its partner because of the company’s expertise in GIF creation and sharing.
Facebook is integrating the GIF feature with Instagram stories and other features, as well as integrating the GIPHY library into other Facebook-owned apps. ..
Facebook says that it is partnering with Instagram and GIPHY to make it easier for people to find the perfect GIFs and stickers in the stories and direct. This will help Facebook reach its 50% share of GIPHY’s traffic.
Facebook is introducing a new feature that will allow users to upload and share GIFs as the way it is. This new feature is called GIPHY, and it will be integrated with other social media platforms such as Twitter, Snapchat, and TikTok.
The Instagram VP of Product said that people will still be able to upload GIFs and that developers and API partners will have access to GIPHY’s APIs. He also said that the creative community will still be able to create great content.
Google’s acquisition of Tenor, a rival to GIPHY, has sparked competition between the two companies. It will be interesting to see how the two compete in the future. ..
Facebook has invested $5.7 billion in Reliance Jio, the Indian telecom company, according to a statement from the company. The investment will help Reliance Jio build a network of more than 100 million customers in India. Facebook also plans to invest an additional $2 billion in India over the next five years.
Facebook is reportedly planning to launch an experimental app for couples that will allow them to communicate privately and share photos and videos. ..
